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Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan

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Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
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49.38 MB   |   57 pages

PRODUCT DESCRIPTION

Ad Logic: Analyzing TV Commercials - Prezi Lesson Plan is a fun, engaging activity for getting students to think about persuasive techniques and to analyze validity of claims, soundness of reasoning, and relevancy of evidence.

I designed this lesson as part of an ongoing unit about persuasive speaking strategies, and what could be a better example of persuasive strategies than a TV commercial? During this one-hour lesson, students will watch several TV commercials, analyzing each one to figure out the persuasive strategies being used. The first half of the lesson uses a guided class discussion to model the analyses we want them to make, and the second half has students analyze commercials on their own by filling out a graphic organizer.

Your students will have a blast with this activity, and you won't have to do any planning because the entire lesson is contained within the PREZI media presentation.

You could use this as a stand-alone lesson, a fun filler activity, or as part of a larger persuasive writing or speaking unit that deals with the use of ETHOS, PATHOS, and LOGOS.

MATERIALS
Included in this FREE download:

* A 50-slide PREZI presentation that includes video clips of thirteen TV commercials and serves as a guide for the entire lesson
* A 4-page student worksheet
* A teacher's guide with lesson instructions, ties to Common Core Standards, and tech instructions for running the PREZI
* An example answer page to illustrate how students should fill in the worksheet

TECH TIPS
The product download will come as a zipped file folder. In order to get the PREZI to play, you must "extract" the files. If you've never done this before, it's very easy. Just right-click on the compressed or zipped folder and click "Extract All."

Remember that you MUST have Flash Player installed on your computer to play a PREZI. And having Flash on Google Chrome doesn't count. Thankfully, it's a free download and a quick, easy installation.

The commercials are links to YouTube videos. So make sure your school internet filter doesn't block YouTube.


Enjoy, and remember to write a review!

Created by Arik Durfee

UPDATE NOTICE:
I changed one of the commercials (the "Mayhem" one, because the link wasn't working anymore.) Everything should be running fine now.
Total Pages
57
Answer Key
N/A
Teaching Duration
1 hour

Average Ratings

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On  December 1, 2012Mrs Lindquist (TpT Seller) said:
This is incredible! I was just planning my short unit on how to analyze media and here is the presentation already done for me. And FREE?!! Absolutely incredible.
I love the use of Prezi, the lead-in to how to analyze a commerical, and the activities for the students to complete after they watch a variety of commercials.
On  December 3, 2012Arik Durfee answered:
Prezi is a fun program to work with. Thanks for the awesome review!
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On  March 16, 2014,  Buyer said:
Mr. Durfee, I just wanted to thank you for sharing another one of your incredible resources. I am a new teacher and can't tell you how much my students are ENGAGED by my lessons because of your work. Thank you!
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On  February 5, 2014Michelle Dunn (TpT Seller) said:
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On  January 28, 2014Vicky Bryan (TpT Seller) said:
Really cool. I've done a short lesson like this in the past. Your materials are very thorough and easily modified to fit my students' needs. Thanks.
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On  January 7, 2014,  Katy B. said:
This look amazing!! I can't wait to use it, however, my district blocks youtube. Do you happen to know of a way where I can work around that so I can show the videos and still use the Prezi? Thank you so much in advance! :D
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On  February 22, 2013Laura Laroze (TpT Seller) said:
This was an excellent way to start my persuasive writing lesson. The students were thrilled to have something fun to do on a Friday, and I was thrilled that ALL of my students were actively engaged and actually had completed worksheets to turn in at the end of class. Thank you so much!
On  February 24, 2013Arik Durfee answered:
That's awesome! Thank you so much for the feedback.
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On  February 20, 2013,  Lori K. said:
This is unbelievalby thorough and a terrific lesson. I believe you should have this listed for at least $5 -- it is worth far more than that. My students LOVED it and were so much more proficient at analyzing persuasive and propaganda techniques. Thank you so very, very much!
On  February 20, 2013Arik Durfee answered:
Thanks for the kind review! I'm glad you value my work. I can't charge for this one though as the many commercials in it would violate copyright rules. Offering it for free, however, allows me to share with all of you wonderful teachers! I'm glad your students did so well with this.
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Amazingly generous of you to offer this for free! I need to learn how to do these with embedded video. Thank you!!!!!
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On  November 28, 2012,  Buyer said:
This is amazing! As a first year teacher, I have been having trouble explaining ethos, logos, pathos to my students. I am hoping this will help it and tie it to real world for them!
On  December 3, 2012Arik Durfee answered:
I'm glad I could help out. Let me know how it goes!
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On  November 27, 2012,  Buyer said:
Wow! This lesson is phenomenal.
On  December 3, 2012Arik Durfee answered:
Aren't Prezis cool? I love the format and students always seem to love them too. Thanks for the great review!
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On  October 21, 2012Emili Culpepper (TpT Seller) said:
This is amazing, thank you so much!!
On  October 26, 2012Arik Durfee answered:
You're welcome! Thanks for the review.
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On  September 23, 2012,  Buyer said:
Thank you so much for making this available! Extremely relevant commercials to analyze. Students are engaged and the directions are easy to follow. Great opening lesson!
On  September 23, 2012Arik Durfee answered:
Thanks! I really had fun creating this one, and the I ended up having to be gone the day we did it, so a sub taught the lesson. It's nice to hear that it's going over well in other classrooms.
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On  September 3, 2012Kimberly Carnahan (TpT Seller) said:
Your Ad Logic Prezi is the PERFECT introduction to persuasive writing because it gets students really thinking about how persuasion occurs! I used it with lower-level juniors last year and plan to use it again this week. Student reaction to this Prezi: They are excited, entertained, but their thinking is provoked! Perfect!

There is one problem with the Prezi right now that I cannot fix. The "Mayhem" commercial was blocked by YouTube. Can you repair that? For this week, I just plan to switch quickly to something else on YouTube, interrupting the Prezi for a moment to show a similar commercial (or any "Mayhem" commercial, if I can find one!). Thank you!

Great work!

Update 9/23: Thank you for fixing that link! Again this year, my students really enjoyed Ad Logic, and think of persuasion in a new way now!
On  September 23, 2012Arik Durfee answered:
I can't remember if I replied to you already, but I've got this fixed now. They changed the YouTube permissions on that commercial, so I just linked up a different clip. All should be working now. Thanks for letting me know about the glitch.
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On  August 25, 2012Music Matters (TpT Seller) said:
Great file and a wonderful time saver A+
On  August 26, 2012Arik Durfee answered:
Thank you for downloading!
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On  August 14, 2012Haleigh Kleine (TpT Seller) said:
This is such an engaging asssignment that will be sure to keep my students attention! In addition, they will never look at commercials in the same way again! Thank you for your hard work!
On  August 25, 2012Arik Durfee answered:
Thank you again!
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On  August 3, 2012,  Ellen  said:
Thanks for making the Prezi available online, too. This lesson will be very useful for EFL students who don't have regular access to TV commercials from other countries but want to know more about "foreign" culture. I hope it will help them look at their own country's ads more critically.
On  August 6, 2012Arik Durfee answered:
Hopefully I'm not misreading this, but it sounds like you're using this outside the United States. That's awesome (and very exciting for me). Thanks for the review.
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On  June 20, 2012kary heimbach (TpT Seller) said:
Excellent lesson! Challenging, thought provoking and very creative!
On  June 29, 2012Arik Durfee answered:
Thank you! Great feedback.
Teachers Pay Teachers
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On  June 13, 2012Melinda Bullard (TpT Seller) said:
Another engaging, relevant resource! I appreciate it is aligned to Common Core.
On  June 29, 2012Arik Durfee answered:
Thanks for the review. Glad you liked it.
Teachers Pay Teachers
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On  May 30, 2012Mr. _C_ (TpT Seller) said:
Very Cool. I plan you use this to flip my classroom on this topic.
On  June 29, 2012Arik Durfee answered:
Cool idea. This flipped classroom concept is something I need to look into more.

Thanks for the feedback!
Teachers Pay Teachers
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On  May 17, 2012,  Siobhan F. said:
Sooo awesome!!!!!!!
On  May 19, 2012Arik Durfee answered:
Thank you!
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On  April 1, 2012,  Buyer said:
This is awesome!
On  April 2, 2012Arik Durfee answered:
Great! Thanks for the review.
Teachers Pay Teachers
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On  March 6, 2012,  Buyer said:
This lesson is amazing! I have used it with my freshmen and sohphomores, and they loved it. The subject matter is engaging but so is the format. I have used a few Prezis but have not created any of my own yet. With my marketing background and experience, I too could teach marketing, advertising, and propoganda full time. Thank you SO MUCH!! (and keep 'em coming!) ;)
On  March 6, 2012Arik Durfee answered:
You're welcome! I'm glad this worked well for you. Thanks for the review.
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On  February 24, 2012,  Tracy J. said:
This is AWESOME! I just taught propaganda last week. Why didn't I discover this sooner? Thank yo for sharing.
On  February 26, 2012Arik Durfee answered:
Thanks! I love teaching propaganda. I wish I could teach a whole class on analyzing political ads and TV commercials because they're so rich in persuasive strategies (and logical fallacies, which are also fun to teach!)

Thanks for the feedback!
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On  February 12, 2012,  Buyer said:
Excellent. This is exactly the kind of thing we need to be teaching. Thank you for making this.
On  February 12, 2012Arik Durfee answered:
Thank you for the feedback! And you're welcome!
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On  February 9, 2012Brian Fritzen (TpT Seller) said:
Fantastic. Thank you. Fits perfectly into my media analysis unit.
On  February 9, 2012Arik Durfee answered:
Great. I love to hear that it fits into what you're already doing. Thanks for the feedback.
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On  January 29, 2012,  Buyer said:
Thanks so much for sharing!! I loved it and I will also learn how to use the PREZI !!!
On  January 30, 2012Arik Durfee answered:
Prezi is a lot of fun. Still grateful to the math teacher next door to me that introduced me to it at the first of this school year. Thanks for the feedback!
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On  January 29, 2012,  Sandra L. said:
Thanks for creating this wonderful tool!! Discussions, viewing, and writing in perfect balance!
On  January 30, 2012Arik Durfee answered:
I really appreciate the feedback. Thank you!
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Product Questions & Answers

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On  March 3, 2014,  Tricia C. asked:
I am trying to use the list of links you provided to download the videos for use at school. I cannot get the Nike, Dyson, or Allstate links to work. Would you check those links?
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On  March 3, 2014Arik Durfee answered:
I'll give them a look. YouTube is a fluid place, so I end up having to replace the links periodically. I'll look at that in the next day or so and get back to you.
On  December 14, 2013For the Love of Language Arts  (TpT Seller) asked:
I just figured it out-this prezi is amazing!! Thanks so much:)
Teachers Pay Teachers
On  December 14, 2013Arik Durfee answered:
That's great. I'm glad you got it to work. I hope you students enjoy the activity.
On  August 18, 2013Jabbott (TpT Seller) asked:
I had a question about the Prezi, but I figured it out. Thank you so much for the awesome freebie! :)
Teachers Pay Teachers
On  August 18, 2013Arik Durfee answered:
Did you unzip the download folder? If you don't unzip or "extract" the files, you are able to see Word files or PDF files but not the Prezi. Try doing that (just right click on the zipped folder and then click "Extract All" if you're using a PC). If that's not the problem, shoot me an email at arikdurfee58@yahoo.com and I'll give you some more specific help.

Thanks for downloading!
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On  August 18, 2013,  Janet C. asked:
This is an awesome resource but I have a quick question - There are two slides that have typos or grammar error (I don't mean to be critical it just seems to me that you do such great work you would want to know this ) on one slide it should say spends millions of dollars instead of pay and on one slide the word teenagers is spelled teenAGES (no r) I have downloaded this awesome resource but can't figure out how to edit those two slide. I also got an error message that a couple of the you tube vidos weren't available Thanks so much -- this is a wonderful resource!!!!! I have noticed some of your other comments and my school also has an ARCHAIC notion of teachers not being responsible enough to use you tube properly. REALLY ??? LOL
Teachers Pay Teachers
On  August 18, 2013Arik Durfee answered:
Thank you for catching those errors. I got them fixed and re-uploaded the file. If you download it again, the new version should be error free. I double-checked all the YouTube links, and they're all current. So if any of them won't play it's more likely due to a block at your school (I know, I still don't understand how they can't see that blocking YouTube is just as ludicrous as blocking Google).

I appreciate your help!
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On  June 26, 2013,  Buyer asked:
This is awesome! One or two of the links in the Prezi have been removed from youtube...is it possible to fix that?

Thanks!
Teachers Pay Teachers
On  July 1, 2013Arik Durfee answered:
Okay, I fixed the YouTube link that was broken. So everything should work now. Also, it gave me a chance to include the most persuasive seat belt commercial I've ever seen. Bonus!

Just download the file again and everything should work the way it's supposed to.
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On  February 11, 2013,  Buyer asked:
Thank you for the list of videos. We are on total lock down from Youtube and many other sites at my school, too. I may have to use two separate windows and play the Prezi in one and the videos in the other. Thanks again for creating some of the best resources I've ever used! :)
Teachers Pay Teachers
On  February 12, 2013Arik Durfee answered:
I know. Dealing with web blockers is a huge pain that we all share. I feel like we're making some great in-roads at my school. I told my principal that YouTube is so ubiquitous at this point that blocking it is almost like blocking Google--it's kind of absurd.

I tried at one point to actually upload the videos straight to Prezi so you wouldn't have to go to YouTube at all, but the presentation file was so huge that it overloaded my Prezi account so I couldn't keep it like that.

One step at a time, I suppose. Is there any way your district can just unblock these specific YouTube URLs? Hopefully you can find a good work around that works for you.

Thanks. Hope you can get it to work.
Arik
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On  December 6, 2012,  Buyer asked:
Hello Arik,

This is an amazing lesson and would help my students learn how photography can be used in other forms.

But it's too bad I can't use this presentation because of the section with the video and guns. This is not school appropriate. If you could make a version without that video it would be usable in my district.

Also you have a typo in the Teenager section. Teenager is spelled wrong you forgot the "r".

Thanks for your time.
Teachers Pay Teachers
On  October 28, 2012Music Matters (TpT Seller) asked:
Hi thanks for the updated links and thanks for your time. There is a clip to the right of the presentation that states "cannot be played" - the embedded issue again. This could just be an old clip that was missed when deleting the old ones. Just thought I would let you know that one is still popping up but all the presentation clips now work thanks again.
Teachers Pay Teachers
On  October 28, 2012Arik Durfee answered:
I can't believe I didn't notice that. Thanks for letting me know. I've fixed that and re-posted it.
On  October 27, 2012Music Matters (TpT Seller) asked:
Some of the links to the You Tube portion of this presentation do not allow embedded video and thus the You Tube clips do not work. Not sure what or if you want to update anything but I just thought that I would let you know.
Teachers Pay Teachers
On  October 27, 2012Arik Durfee answered:
Thanks for pointing that out. Sometimes the permissions on YouTube clips change, and then that affects a video link that used to work. I have now changed out that link, so if you download the unit again everything should work now.

Thanks again for that heads-up.
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On  May 7, 2012,  Buyer asked:
Hi! Love this Prezi! I don't see the links to the commercials when I play it....any suggestions? What should I see and click on? Thanks!
Michelle
Teachers Pay Teachers
On  May 12, 2012Arik Durfee answered:
A weird glitch I've noticed with Prezis that include YouTube links is that sometimes the links don't show up the first time you open the presentation. I've found that if you just close it down and then reopen it right away, the links all pop up like they're supposed to. I just used it with my 8th graders on Thursday, and the same thing happened. But it's easy to fix.

I tried actually embedding the videos into the presentation, but it ended up making it such a massive file that I wouldn't be able to post it here. So we have to deal with YouTube, unfortunately.

Hope it works out for you.

Thanks!
On  January 23, 2012Hannah Turner (TpT Seller) asked:
Hello, Arik. The presentation looks great. My only issue is that our school system has a block on YouTube. I can clear the block on specific YouTube videos to use for my teaching, though. Is it possible for you to send me the links of the videos so that I can get those individual links cleared? If this is too much work, I totally understand. Thank you!
Teachers Pay Teachers
On  January 23, 2012Arik Durfee answered:
No problem. And I feel your pain. Our district internet blocker is out-of-control strict. I finally was able to take a district class that gave me special permission to override the content filter in my own classroom, so I can finally use YouTube clips. But what a pain, right?

Here are the links:
http://www.youtube.com/watch?v=yHxjU2xeG3U&feature=relmfu
Little Vader TEASER

http://www.youtube.com/watch?v=J_iimOnx6Qk
McDonald’s

http://www.youtube.com/watch?v=FQiuVW1GWpE
Nike

http://www.youtube.com/watch?v=5OH_gUt4Oww&feature=relmfu
Allstate

http://www.youtube.com/watch?v=LIBbxC3u7K0&feature=related
Avatar

http://www.youtube.com/watch?v=Pblj3JHF-Jo
Call of Duty

http://www.youtube.com/watch?v=ZMt6TFO0zn4&feature=related
Taylor Swift Covergirl

http://www.youtube.com/watch?v=U_ZZKWxF2TU&feature=related
Inception

http://www.youtube.com/watch?v=ZAX550biM7c
Ford Mustang

http://www.youtube.com/watch?v=oHjTxLuJHoM&feature=related
Beiber 6G Fever

http://www.youtube.com/watch?v=QBAGa8T2j3Y
Vick’s

http://www.youtube.com/watch?v=EuLOCSMS-3k
Chevy

http://www.youtube.com/watch?v=v82e4A1gMb4
Dyson

Hopefully that works for you. Thanks for downloading!
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On  January 22, 2012,  Buyer asked:
Hi Arik,
Thanks for your awesome lesson! I have a quick question. Everything opened easily as far as the prezi is concerned. The only glitch is in the beginning. When I go through the commercials, like the Egg McMuffin one and the Nike one, the commercials don't show up, only the text and discussion questions. I'm not sure what I'm doing wrong.

Thanks!

Kelly
Teachers Pay Teachers
On  January 22, 2012Arik Durfee answered:
When I was using it with my class, there was once that it randomly decided to skip over one of the commercials. I just reloaded the Flash file and everything ran fine. Just an odd glitch with Flash.

But if you can't get any of the videos to play, it has to be a different problem. Can you play YouTube videos on your computer (some internet blocking software won't let you view YouTube at all)?

So my suggestion is just try closing it and reopening the Flash file. If that doesn't work, try using the online version here:

http://prezi.com/bhbpljyzknxe/ad-logic/

The online version runs just a bit slower, but I've never had anyone have tech issues when going the online route.

Hope that helps. Thanks for downloading!
On  January 22, 2012Rebecca Cox (TpT Seller) asked:
Hi. This might be a duplicate message, in which case I apologize. Would it be possible to get a link to the online version of the prezi? Thanks for the very nice product.
Teachers Pay Teachers
On  January 22, 2012Arik Durfee answered:
Yes, here it is:

http://prezi.com/bhbpljyzknxe/ad-logic/

I don't know why I forgot to do that in the first place. I'm going to update the product right now so the link is right there in the teachers guide. Thanks for reminding me!

Enjoy!
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Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan