A Web site and accompanying script designed to demonstrate the effectiveness of employing the AIDA formula in print advertising. Students participate in question and answer as you move from a bland, text-only ad through step-by-step changes that result in an attractive print ad. Changes are explained with reference to the AIDA formula.
NOTE: You will need a computer and presentation screen to use this product. You will be showing the Web site to the class.
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Teaching: COMM1002 - Media Writing for East Carolina University, Greenville, NC Various writing courses including Business Writing, Writing for the Technical Professions, Writing for Publication, and Writing for the Web for Ellis College, New York Institute of Technology, Old Westbury, N.Y. Have also taught Expository Writing and Professional Writing and Research at the community college level. Experienced in teaching both online and face-to-face. I am also the full time editor of the faculty/staff newspaper for East Carolina University.
