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Deconstructing Advertising Exercise
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This is a handout used to illustrate media literacy concepts, particularly how women are viewed by mainstream media. This handout is used in conjunction with magazines that the students bring in from their lives. They then go through the magazines in class or as homework, and find examples of ads that fit into these categories. The teacher can find ads first to illustrate the point of each of the categories. This exercise is about getting students to think below the surface of advertising to the real message, and to what they are really being sold within social construction.

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Deconstructing Advertising Exercise
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Pacificwave
This is well done--students do not seem to deconstruct ads as much as adults do and this gives them the tools to help them not buy into every ad they are bombarded with. Thank you for this reinforcing and effective product!
November 11, 2011  Teachers Pay Teachers


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