This PowerPoint focuses on researching new markets for existing products and asks these three questions: How attractive is this market? How easy is it to sell there? What are the risks? In asking these questions, students uncover the issues of distribution arrangements, methods of payment, and working across cultures. Of course, in reality such a research exercise is a very major undertaking for a company and this material is only intended to give a taster of the issues involved. Being online is a huge advantage as there is an extraordinary amount of high quality information available at your fingertips. However, if you can’t be online during class time and if your program allows, you could ask individual students to research out of class for specific pieces of information about doing business in the country of their choice.