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This is an updated, 90-page power point illustrates the various techniques that media and advertisers use on consumers. I've also included a visual exam and print exam for these techniques. This power point comes with a "notes" section under each slide. I've included lots of recent, print and video ads to demonstrate and illustrate the various techniques listed below:
Includes notes.
A. Positioning
B. Association
C. Fear
D. Buzz Words
E. Involvement
F. Excitement!
G. Star Power
H. Snob Appeal
I. The Weasel Claim
J. The Unfinished Claim
K. (We're different and unique) Claim
L. Water is wet Claim
M. So what Claim
N. Vague Claim
N. Endorsement or Testimonial
O. Scientific or Statistical Claim
P. Compliment the consumer Claim
Q. Rhetorical Question
Includes notes.
A. Positioning
B. Association
C. Fear
D. Buzz Words
E. Involvement
F. Excitement!
G. Star Power
H. Snob Appeal
I. The Weasel Claim
J. The Unfinished Claim
K. (We're different and unique) Claim
L. Water is wet Claim
M. So what Claim
N. Vague Claim
N. Endorsement or Testimonial
O. Scientific or Statistical Claim
P. Compliment the consumer Claim
Q. Rhetorical Question
K-12 Subject:
Grade Level(s):
Teaching Duration:
N/A
Type of Resource:
Answer Key:
N/A
# of Pages/Slides:
90
SAMPLE IMAGES OF THIS ITEM
(mouseover to expand)
FILE DETAILS
Presentation (Powerpoint) File
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10611.5 KB | 90 Pages
FEEDBACK
debspencer
This is excellent! Thanks so much :) I love the "older" ads - great to show kids how advertising has evolved. As well, you chose great ads to demonstrate the techniques discussed. This is exactly what I was looking for (and at a great price)! :)
October 21, 2012 
barbaanstad
This powerpoint is very thorough and well done. I appreciate the test at the end. Thanks!
April 10, 2012
Mrs. S (TpT Seller)
I'm glad its working for you. It just went through a major update and is now much more current.
April 10, 2012
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I've been a public school teacher for 20+ years in secondary Language Arts. I've mainly taught high school but I've also taught middle school and college level writing courses.
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