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Marketing Intelligence

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Berlin Asong
London-Greater London
Overall User Rating: 4.0/4.0
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I.
What is marketing intelligence?
II.
What are the characteristics of intelligence-led organisations.
III.
What type of marketing intelligence do firms need?
IV.
What are the sources of marketing information?
V.
What is the role of marketing information in marketing planning?
VI.
What is marketing research (versus market research)?
i.
Identify and examine the steps in the marketing research process.
VII.
Discuss the relative strengths and weaknesses of quantitative and qualitative research design.
VIII.
When is it appropriate to use primary research and secondary research?

K-12 Subject:

Business, Marketing

Grade Level(s):

Higher Education, Adult Education

Teaching Duration:

2 Days

Type of Resource:

Lectures, PowerPoint Presentations, Activities

Answer Key:

N/A

# of Pages/Slides:

199

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19552.88 KB | 199 Pages

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Introduction To Strategy

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TEACHING EXPERIENCE

Grades Taught:

Higher Education, Adult Education, Staff

Subject Area:

Business, Marketing, Management

He teaches Competitive Strategy and Strategic Marketing. He also develops the learning resources for the core undergraduate and graduate modules of Strategic Management courses.

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