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Marketing Book 6 > Product Pricing = Includes Lesson, Activity & Assessment!
Marketing book 6 > Product Pricing discusses the fundamental core behind marketing: Pricing Concepts and Pricing Strategies. We will begin with an understanding of the concept of money and progress into how it influences organizations’ overall missions and drives their marketing goals.Whether you
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Marketing Book 4 > Advertising & Promotion = Includes Lesson, Activity & Quiz!
Marketing Book 4 > Advertising & Promotion is comprised of three significant marketing components:AdvertisingPromotionPublic RelationsOn a daily basis we are bombarded with advertising, yet few of us have examined what drives this industry from behind the scenes. This book will give you the o
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Marketing Book 5 > Product Distribution = Includes Lesson, Activity & Quiz!
Marketing Book 5 > Product Distribution covers six very important aspects of the distribution process: Product Distribution Overview Order Processing Inventory Management Material Handling Warehousing TransportationEach of these facets are significant to marketers when considering overall strate
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Marketing Book 3 > Product Development = Includes Lesson, Activity & Assessment!
Marketing Book 3 > Product Development, is an important and fundamental aspect of the marketing mix.This book includes information related to:Developing a ProductBrandingPackagingLeverage in the MarketplaceThis book is a stand alone learning guide, and part of Patty Ann's Marketing Series.Book In
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Marketing Book 2 >  Target Your Market = Lesson with Activity & Quiz!
Marketing Book 2 > Target Your Market covers 4 very important aspects of marketing:The Concept of a ProductThe Life Cycle of a ProductTerminology & DefinitionsSelecting Your Target MarketUnderstanding a product and its applicability towards a selected target market helps marketing managers t
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Marketing Book 1 > All About Strategic Marketing = Lesson + Activity & Quiz!
Marketing Book 1 > All About Strategic Marketing consists of five main topics, plus a book activity and knowledge assessment:   Strategic Marketing OverviewThe Marketing ConceptThe Marketing EnvironmentMarketing EthicsSocial ResponsibilityThis broad overview serves as a great foundation for stude
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M is for MARKETING is 6 Books in 1~Comprehensive All Inclusive Guidebook Reading
M is for MARKETING combines all the content of the Marketing Books 1-6, BUT does NOT include the activities and quizzes of those guides. This stand alone book is a great reading and reference resource.Simple to read and understand this guidebook delivers all the essentials of marketing expertise. De
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