Advertising / Media Literacy - Students pick an ad from a magazine or a print ad they have found online and then analyze the advertising techniques used to present the product. This is a fun and engaging way to review the strategies advertisers use to persuade people to buy their products. This wo
Students enjoy studying media literacy. This food analysis activity has lesson plans, worksheets, and other tools to teach marketing and advertising in food products. This unit does not have students create their own advertisements. Rather, students analyze and evaluate real marketing campaigns help
This set of 30 bell-ringers will help your students practice analyzing persuasive techniques in writing, ads, and music. Students will also use persuasion effectively in scaffolded writing and artistic tasks. The bellringers become increasingly more difficult as students move toward mastery. (grades
Media Literacy Advertising Analysis Visual Organizer & ProjectThis file contains two parts:1) A visual organizer that guides students through the process of analyzing a print or TV advertisement. It breaks down ad analysis into 4 steps, moving from lower level to higher level thinking, based on
This rubric adheres to the expectations for Grade 5, 6, 7, 8 Media Literacy of the Language Arts Ontario Curriculum. It can be used to mark a media literacy assignment in which students are asked to analyze a print advertisement. This rubric assess students based on their insight into and displayed
Almost everywhere we look, there are everyday people, businesses, and politicians who are attempting to manipulate others with various arguments and advertisements. The only way to truly defend oneself from these persuasive attempts is to understand the use of emotional, character, and logical appea
The purpose of this activity is to take a look at the gender roles/stereotypes that are portrayed in the media through advertisements through a gallery walk/station activity. Students will answer a series of questions related to the 12 advertisements and then reflect on their findings through refl
Students can practice or review identifying persuasive techniques using these ads. Each ad uses a particular technique. You can use this as a review with answers appearing on a click or as a quiz. Includes a document of image descriptions for total screen reader accessibility.Techniques spotted: ban
Save heaps of time preparing with everything you need to teach critical analysis of advertising with Senior English students. This bundle contains two products:Advertising Analysis PowerpointAdvertising Analysis WorksheetThe powerpoint incudes:Learning outcomes, terms, summary page and presenter not
This one-page graphic organizer addresses all the parts of rhetoric connected to an advertisement. Use this with regular commercial ads or for public service announcements. Model with students together on an ad or offer it to students to guide their own thinking. Use this as formative practice or as
This worksheet helps your students analyze any print advertisement (magazine, newspaper, pamphlet, etc.) for advertising techniques, target audience, and hidden message. Great for any consumerism unit!
This is a great activity to use when teaching persuasive techniques in advertising. Students view the top ten Super Bowl ads from this link: http://www.youtube.com/watch?v=TtnxHjxK1jg (note link is not in download, just here) and analyze techniques with a compare/contrast approach. This can also
How critically do your students "read" the media in their environment? Use the following handouts to teach students how to critique advertisements as they would literature, focusing on diction, rhetorical appeals, audience, etc.
This mini-unit includes the following materials: suggested calendar,
When learning about heightened consumerism in 1920s Americas, students learn the "Advertising's 15 Basic Appeals" by Jib Fowles. They analyze advertisements from the 1920s and use a chart to examine which of the 15 appeals are reflected in the ad.
This assignment is an excellent way for students to
This lesson was created with some discussion questions geared towards the 2021 Super Bowl being amidst a global pandemic but, can be utilized year to year and those discussions can be taken out. This lesson includes:15 slide Google Slides presentation on the ADPLAN Analysis technique created by Kell
This is a three page document. It has four parts. It should be printed as a two sided handout to be used with the analysis of commercials, print ads, or other propaganda. and page three is a homework document with the backside blank to be used for a student generated response.
PLEASE BE AWARE THERE
This is a more advanced approach to the media studies triangle. With my grade 11 media students, I taught the media studies triangle based on a series of questions for each side. That's a good way to introduce the media triangle, but I wanted my grade 12 students to go deeper and give me more analyt
Are you currently teaching an advertisement unit or looking to launch one? This bundle includes two Google Slide presentations that have students analyzing a variety of kid friendly advertisements. In these slides students will critically analyze each advertisement by determining the purpose, messag
Persuasion, in and of itself, is a relatively simple concept: getting someone to believe in or do what you want. The Art of Persuasion is much more complicated.
Get your students to think critically about how The Art of Persuasion inundates them on a daily basis. This lesson bundles provides 85 pa
This is a project that looks at a magazine advertisement and has the students evaluate all aspects of the ad.
Ethos, pathos, and logos are the main focus.
It includes a point value rubric and example paper.
Use this 24 slide powerpoint to equip students with the media literacy skills to analyse print and digital advertising. Specifically targeted to engage older students, this powerpoint focuses on global and Australian products such as drinks, cars, services and beauty products. This powerpoint includ
Figurative Language Analysis in Advertising Set #1 (Gallery Walk OR Whole Class)This product includes:- 8 Ads (not created by me) (Print for Gallery walk or use as powerpoint)- Recording Sheet for Students- Answer Key for instructor + reasoning as to why each one is which!- Instructions for teacher
Advertising / Media Literacy Digital Activity - Students pick an ad from an online magazine or a print ad they have found and then analyze the advertising techniques used to present the product. This is a fun and engaging way to review the strategies advertisers use to persuade people to buy their
”I Like Ike” TV Campaign Ad Analysis guides students to through the first political ad on the new medium of television. Students study the two pictures from the ad and then are asked to compare it to today’s political ads. Finally students create a political poster listing reasons why voters should