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Pathos, Ethos & Logos: Mastering Rhetorical Analysis to Create Advertisements
Almost everywhere we look, there are everyday people, businesses, and politicians who are attempting to manipulate others with various arguments and advertisements. The only way to truly defend oneself from these persuasive attempts is to understand the use of emotional, character, and logical appea
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Media Literacy: Intro to Target Audience in Advertisements
This is a lesson on the concept of a target audience using advertisements as examples to analyze. I like to use ads to illustrate the concept because ads are self contained and short. Once students understand target audience in advertising, they can then expand that concept to include other media te
$6.00
4 Ratings
3.8

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Media Literacy: Advance Media Studies Triangle + Ad Analysis
This is a more advanced approach to the media studies triangle. With my grade 11 media students, I taught the media studies triangle based on a series of questions for each side. That's a good way to introduce the media triangle, but I wanted my grade 12 students to go deeper and give me more analyt
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Representation in Advertising Powerpoint
Save time and use this 19 slide powerpoint on representation in advertising which focuses on global and Australian products such as drinks, cars, national services and perfumes. This powerpoint includes: - Learning outcomes, terms and summary page - Definition and examples of representation in mag
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Persuasive Writing Emotional Appeals PowerPoint
Writing - Using Emotional Appeals in Persuasive Writing PowerPoint. Details five techniques writers - and especially advertisers - use to convince you to agree with them and take action (and possibly buy their product): Loaded Language and Weasel Words, Basic Needs, Testimonials (Celebrities and Pla

Also included in: Persuasive Writing Bundle for Middle Grades

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62 Ratings
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Create A Business: Project
This project teaches students what goes into creating a business. It covers name, logo, mission and vision statement, SWOT analysis, marketing and advertising, (the four p's of marketing, and finance. 25 SLIDES. You can also find handouts I used along with this PPT in my store.
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3.9

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Business Principles - Lesson 11: Marketing In Today’s World
Business Principles - Lesson 11: Marketing In Today’s World: This is the eleventh of a series of lessons for a high school Business Principles class. The slides are intended for presentation during class lecture. Content covered: * Elements of Marketing * Marketing Mix * Elements of Marketing: Prod
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Writing a Thesis Statement, Research or Argument Essay brief quiz at the end PPT
Check out my Research Folder! Check out my Writing Folder!This PPT includes the following information:Writing a Thesis Statement There is more to it than meets the eye!DefinedA thesis statement is a sentence (or sentences) that expresses the main ideas of your paper and answers the question or quest
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4 Ratings
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Persuasive Argument Writing- Ethos, Pathos, Logos The Art of Rhetoric Bundle PPT
This Zip File of 4 PowerPoints includes the following information:Summary of these FOUR PPTS:1. Persuasive Writing - Focuses on Reasoning, Organization, and Supporting Evidence2. Persuasive Essay - How to write a great concluding paragraph3. The Art of Rhetoric -Ethos, Pathos, Logos with detailed ex
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The Art of Rhetoric - Ethos, Pathos, Logos PPT
Check out my Writing Folder!The Art of Rhetoric:Write an excellent argument with these writing tips!Learning How to Use the Three Main Rhetorical StylesFormsAccording to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main f
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Media Literacy: Introduction to Ad Campaigns
This is an introductory PowerPoint on ad campaigns. It goes over briefly what a champion theme is and gives various examples of successful ad campaigns. The main ad campaign used as an example is Koodo's first campaign into the Canadian cell phone market. I found that that campaign is an excellent
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Media Literacy: Ad Design Theory - The Oglivy Layout
This is an introduction to the concept of the Oglivy layout. It contains an explanation of each component with advertising examples. I used this for my English Media course, but I'm pretty sure it can be used in an art/design course as well. After this lesson, I would assign my students the task of
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CRITICAL THINKING: SCOPES TRIAL AND GENESIS BUNDLED UNIT
CRITICAL THINKING: SCOPES TRIAL AND GENESIS BUNDLED UNITThese 6 products are bundled together at a 30% discount. I teach GENESIS at the beginning of the semester and then the Scopes "Monkey" trial a few weeks later. These products work well together as it is good to remind students of what GENESIS
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Introductory Lesson for Teaching Allusions (AP Language)
This bundle includes a multimedia PowerPoint presentation, a student worksheet that follows the presentation, and an in-depth teacher's guide. The lesson moves from a general identification to analysis by looking at a variety of images and texts. The PowerPoint has 17 slides and asks students to e
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Introduction to Persuasive Techniques: Terms & Examples PowerPoint #edtech
Use this PowerPoint to introduce students to propaganda techniques used in all areas of communication. Each slide presents students with a term and definition. After a set of terms are introduced, an example is provided (movies, commercials, advertisements, speeches, etc.) The end of the presenta
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