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Media Literacy / Advertising Activities
MEDIA LITERACY - Over 10 media literacy activities - poetry, writing, discussion topics and more! My students have always enjoyed working on a Media Unit and some of my best classroom discussions have related to media, social media and advertising. Includes activities designed to stimulate classr
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Media Literacy - Advertising Activities
Media Literacy - A great way to engage and hook students into a Media Awareness Unit! These activities involve using advertising slogans and icons to create poems, as a writing prompt, as a classroom activity and more! Includes all instructions, templates and worksheets needed to complete all 8
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Media Literacy - Advertising Unit Plan
A full Media Literacy unit dedicated to advertising! In this unit students will be focusing on a variety of advertising methods including: commercials, magazines, logos, posters, newspapers, and public service announcements. With each of these advertising types, students will analyze them and critic
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Media Literacy & Advertising - Ad Analysis & Culminating Project
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This file contains two parts: 1) A visual organizer that guides students through the process of analyzing a print or TV advertisement. It breaks down ad analysis into 4 steps, moving from lower level to higher level thinking, based on Blooms Taxonomy. Each level of analysis includes prompting quest
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Grade 3 Media Literacy (Advertising Unit) Culminating Task and Rubric
This is a culminating task I designed for a grade 3 class. I taught a unit on advertisements that covered perspective, audience, purpose, "gimmicks" and overt and implied messages. This task asks the students to apply what they have learned to create their own television advertisement, carefully co
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Media Literacy-Advertising Techniques
Youtube links are attached to each advertising technique along with pictures to show various ads. Enjoy and let me know what you think.
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GRADE 6 7 8 MEDIA LITERACY, ADVERTISEMENT ANALYSIS RUBRIC, ONTARIO CURRICULUM
This rubric adheres to the expectations for Grade 5, 6, 7, 8 Media Literacy of the Language Arts Ontario Curriculum. It can be used to mark a media literacy assignment in which students are asked to analyze a print advertisement. This rubric assess students based on their insight into and displa
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Media Literacy - Advertising Assessment
After you teach advertising basics, use this assessment to see how much your students internalized and can apply.
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MEDIA LITERACY - Advertise an App/Website!
Note: an iPad is required for this activity. This is a great lesson to use at the beginning of a school year because students can introduce one another to fun educational websites or apps! Download Adobe Voice for free on student iPads and follow the simple steps to create a unique advertisement
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Media Literacy
Media Literacy - Be Media Smart Check out this jam-packed Media Literacy resource! This package includes:A 75 Page PDF Resource • Unit Ideas • Viewing Guides • Unit Title Page • PowerPoint Presentation Response Worksheets • YouTube
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Advertising Techniques - Create An Ad - Media Literacy
Advertising / Media Unit Activity - Students create their own ad, based on advertising techniques. They must then justify their work by writing a paragraph explaining their choices. Excellent for a media awareness/ media literacy unit or a study on persuasive writing! Includes a two-page handout
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Media Literacy 10-Lesson Unit
BEST SELLER!! In this 10-lesson unit, students will learn about advertising and the media to become more Media Literate. The unit includes 10 ready-to-use lessons, including a culminating vocabulary quiz (with an answer key). It is designed for students in grades 5-8 Lessons include: 1. Mass M
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Advertising Unit - Commercials - Media Literacy PDF Unit - Language 45 Pages
Media Literacy PDF File. This Media Literacy file looks at advertising techniques and commercials. Included in the file are: 1) A Blank Brainstorming Page - Where do you come across advertising 2) Where do you come across advertising answer page 3) Brainstorming - Ideas for my product for a commerc
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Social Media Literacy
Social Media - This activity is a great way to introduce a media awareness unit and generate discussion in the classroom about social media and its influence on today's teens. The download includes lesson ideas, an introduction to social media, three short surveys and discussion question workshee
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Media Literacy Unit Plan, Critical Thinking
Help your students in second, third, or fourth grades think critically about digital and print media. Advertising is everywhere: in movies, in books, on youtube, and on every website our students visit. Help your students to see how media is designed for a variety of purposes in order to become cri
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Walt Whitman, O Me! O Life!, Poetry Analysis & Non-Fiction Media Literacy
Make a study of poetry compelling and relevant to your students’ lives. In the film Dead Poets Society, Robin Williams famously delivers portions of Walt Whitman’s beloved “O Me! O Life!” poem. This 1-to-2-day lesson will add rigor to your students’ enjoyment of the film, but also works as a stand-
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Advertising Analysis / Media Literacy
Advertising / Media Literacy - Students pick an ad from a magazine they've brought into class and then analyze the advertising techniques used to present the product. Includes a detailed assignment sheet, a two-page worksheet about advertising techniques and marking rubrics (2 sizes). **Pa
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Media Literacy Unit - Analyzing and Creating a Magazine, with Writing Lessons
This three-week unit, geared toward junior high and high school students, focuses on the components of print media. Every day, students will have a different "daily media study," which could be recent magazine articles or advertisements, billboard advertisements, newspaper articles, or journals. S
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End of the Year Media Literacy Project and Subject Review Games
This end of the year product will help make June as easy as pie! Designed for Grade 3 students in Ontario, students will reflect, review and rock out about all things grade three! Ideal for some creative and fun thinking after EQAO is complete! Included: Media Literacy- Advertising Te
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Media Literacy Writing Prompts
Advertising and Media - 30 critical thinking questions around advertising and media for great classroom discussion, writing prompts or journaling. Some of my favorite classes involved discussions around media and media awareness. This is a subject that is guaranteed to generate discussion! Also i
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Health Lesson: Media Literacy and the Dangers of Tobacco Ad Appeals
Health Lesson-★★★★Media Literacy and the Dangers of Tobacco Ad Appeals. This is one of my student's favorite art projects!! Many teens have had tobacco education for years so this is a fresh approach to reiterate the negative effects of the number one preventable killer of adults in the United S
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Media Literacy - Visual Images Lecture & Lesson
This 24 slide lecture will provide the groundwork for any unit on media literacy. Using a variety of contemporary and historical photographs, your students will learn how to "read" photographs and films. This lecture teaches students how to identify the use of camera angle, camera distance, lighting
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Teaching Media Literacy using Toy Story 2
This unit was designed to cover the media literacy standards for an intermediate grade classroom. The activities should be used for discussion and follow up after watching each section of the movie to which the activity refers. The 10 activity unit includes: • A poster defining media literacy • A
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Media Literacy: Creating a Commercial Unit Plan
Students are bombarded by hundreds of advertisements each day. This Media Literacy Unit teaches students to think critically about the ads they see on t.v. and provides them with a creative opportunity to apply their thinking. During this unit, students analyze, evaluate and create advertisements
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Media Literacy
This is a set of {EIGHT} anchor charts that can be printed in full color on paper or cardstock. I have also had teachers shrink them to glue into a notebook. :) UPDATED 2/24/2017: This file is now a .ZIP file. It contains all of the original posters plus another set with no cursive. Check out t
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Middle School Media Literacy Bundle - Analyze and Synthesize in 3 Lessons
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Media Literacy:  Logical Fallacies as Propaganda in Current Events
This engaging lesson takes a comical approach to examining the common use of logical fallacies as propagandistic techniques in product advertising, popular press news coverage, and political campaigns. Rest assured, your students will become much more savvy information consumers after they have pur
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Media Literacy
Teach students about media literacy by exploring both print and digital media. Includes: - 3 print vs. digital sorts -1 magazine scavenger hunt - create your own cereal box advertisement -movie vs. book comparison venn diagram -movie poster planning guide & template - mini anchor chart - lab
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Media Literacy - Super Bowl Ad Analysis - Persuasive Techniques
This is a great activity to use when teaching persuasive techniques in advertising. Students view the top ten Super Bowl ads from this link: http://www.youtube.com/watch?v=TtnxHjxK1jg (note link is not in download, just here) and analyze techniques with a compare/contrast approach. This can also
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Media Literacy Unit - Grade 5-6
This is a unit plan for grade 5/6 media literacy. It was created for ten 100 minute periods. Students learn about newspapers, music, TV commercials, advertisements in magazines, brochures, and business cards. There are a variety of class activities and individual products. All worksheets and thoro
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Media Literacy: How Marketers Target Kids -  Paired Non-fiction Text Set
A media literacy lesson using paired non-fiction texts to help students understand strategies marketers use to influence them to purchase products. Paired Non-fiction text sets Jigsaw, collaborative learning 1 - 1:30 hours duration Suitable for Sub Plans This is NOT persuasive strategies such as p
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Book Order Fun: Language, Media Literacy and Math Activities
In this package, you will find 3 activities to use with those extra Book Order flyers that go in the recycle bin. These activities would suit late primary and early junior grades. Enjoy! “Book Order Fun!” Activities 1) Language: Students search the Book Order flyer and find authors, fiction books,
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Understanding Media Literacy
This PowerPoint is designed as an introduction to discussing media literacy and its affect on the consumer. It begins with a slide of logos that almost every person should recognize. Each logo has NO WORDS, but they are so popular that anyone can give a name to it. Then, the PowerPoint continues
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Media Literacy for Elementary Students
This presentation was created to teach my Texas 4th graders our media literacy objective through an engaging lesson. Students are shown examples of various advertising techniques and then asked to identify and respond to the techniques as they work their way through more than 20 advertisements in th
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Olympics Advertising, Media Literacy, and Commercials
For some Olympic athletes, winning a gold medal is only the beginning of their careers. Many will go on to star in commercials and will continue to endorse products for the rest of their lives. These mini-lessons focus on athletes in the media. In the first activity, students discuss three basi
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Media Literacy and Health Assessment - Augmented Reality
Students will enjoy designing their very own Starbucks drink. They are encouraged to use healthy buzz words (organic, non-fat, less sugar) to advertise their new product. Once they have finished, they will use the Quiver app (free) to bring their new drink to life (3D)! Students will then learn a
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Media Literacy - Radio Commercial  for the Perfect Field Trip
Teach media literacy by having students share their opinion about the perfect field trip to date. This will be completed in the format of a radio commercial. Radio advertising is an influential way of reaching consumers at the local or national level. For the purposes of this task, students wil
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Rhetorical Appeals - Media Literacy Activity Packet
Persuasive Appeals, Rhetorical Appeals are made fun with this packet! Students will climb the Bloom's Taxonomy ladder as they understand, remember, analyze, evaluate and create their own appeals. Help them learn ethos, pathos and logos with these activities. I remember learning about persuasive app
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MEDIA LITERACY - MEDIA CODES BUNDLE
Looking for engaging ways to teach you students essential media literacy skills? Students will learn about the basic building blocks used to create media messages – specifically the symbolic, written, audio and technical codes found in advertisements, films, television shows and all media messages.
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Basic Media Literacy bundle: 5 Core Concepts, Media Triangle, & Target Audience
Save yourself $3.50 by buying this bundle! It contains the lessons for the following: - The Five Core Concepts of Media Literacy - The Media Studies Triangle (teaches students how to analyse a media text) with activity - Lesson on Target Audience with activity I use advertisements to teach these c
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Media Literacy Unit - Grade 5/6
This is a unit plan for grade 5/6 media literacy. It was created for ten 100 minute periods. Students learn about newspapers, music, TV commercials, advertisements in magazines, brochures, and business cards. There are a variety of class activities and individual products. All worksheets and thoro
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media literacy student booklets
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-Students will use this booklet to aid their learning in media literacy. -The focus is on creating a brand for themselves, a logo, a slogan, and creating an advertisement for themselves; and then as a CEO of a company (selling a product or service). -A deeper understanding of advertising is the foc
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Media Literacy Day 3 - We Interpret Media Differently
Students continue their exploration of the five concepts of Media Literacy: (1) Everyone Interprets Differently, and (2) All Forms of Media are Different. First, students look at various advertisements and give their reactions and consider why others might react differently based on race, culture, a
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Media Literacy Unit (forms of media, consumers, persuasion, advertising)
This is a complete presentation for a mini unit on Media Literacy. The presentation teaches the following: - Different forms of media - What are consumers? - Purpose of media messages - Persuasion techniques in advertising Note: For certain slides, it requires you or the students to write on the b
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Media Literacy: Persuasive Advertising
In this project students work with a partner to help sell beach toys for teens. Students will create: a logo a slogan the products full page ad etc This project can take as little or as much time as you are willing to invest. Included in this package is: The assignment for students Teacher notes
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Media Literacy - Commercial Advertisement
Give your students the best homework ever! Their task - To watch TV and report on a commercial which they have paid close attention to the advertising techniques used.
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Media Literacy: Intro to Target Audience in Advertisements
This is a lesson on the concept of a target audience using advertisements as examples to analyze. I like to use ads to illustrate the concept because ads are self contained and short. Once students understand target audience in advertising, they can then expand that concept to include other media te
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Media Literacy Unit Summative Assessment
Students get to create their own advertisements! After learning about media and advertisements kids get to design their own ads and experience creating them. Part of the Ontario Language curriculum is Creating Media and this meets the expectations, while being fun!
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Media Literacy Worksheets and Task Cards
A Very Rich Resource of Worksheets and Task Cards That Include: -How to write the news and news features -How to write sports and entertainment features -Fake or Fact News Worksheets -Persuasive Ads and Catchy Headlines -Analyzing News Worksheets -Editorial and Photojournalism Writing -Analyzing Soc
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Media Literacy Unit Plan
This unit plan focuses on food advertisements in the media and the relationship to consumers. The idea behind this unit is to have students think critically about the ways food is displayed and different words that are used to sell certain products. It includes a rubric for the food project, a chec
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Media Literacy Day 2 - What Tricks do the Media Use?
This lesson introduces students to how the media constructs messages using camera angles, sound effects, music, lighting, etc. Students contrast different images and videos and discuss the messages they gain from each. Students also talk about the values presented in movies and TV and how they do no
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Controversial Ads - Media Literacy
This lesson is meant to cover 2 – 3 lessons depending on the amount of discussion generated in your class. This lesson allows students to engage in thought provoking conversation about intentions and perspectives when interpreting print advertisements – specifically public service announcements. W
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