The very first 1-2-3 Magic seminar took place at a local Holiday Inn on a cold April day in 1984. It was attended by twenty-eight parents. Since that day I have personally presented 1-2-3 Magic to hundreds of thousands of parents, teachers, teacher aides, school administrators, grandparents, camp counselors, therapists, mental health professionals, and pediatricians. Other presenters have conducted 1-2-3 workshops for thousands more throughout the world.
As of today our book and video sales have crossed the three-quarter-million mark. We now have a Leader Guide, audiobooks and Spanish books and videos, and in a few months our newest book, 1-2-3 Magic for Teachers, will appear on bookstore shelves. The reasons for the success of 1-2-3 Magic: Effective Discipline for Children 2-12 are simple.
The program is easy to learn and it works. You can learn it one day and start it next. There really is no “magic” involved, but we have had many delighted parents swear that the 1-2-3 works like magic. And now, after all these years, we are hearing from parents who raised their children—from the ground up—on 1-2-3 Magic, and these folks thank us for turning their lives around.