10 Common Core Activities for Logos, Ethos, and Pathos in Commercials

Grade Levels
Resource Types
Product Rating
File Type
Compressed Zip File
Be sure that you have an application to open this file type before downloading and/or purchasing.
How to unzip files.
55.81 MB   |   12 pages

PRODUCT DESCRIPTION

The provided 10 Common Core rigorous activities explore argumentative appeals (logos, ethos, and pathos) in popular commercials. The activities are tied to the Common Core standards RI2, RI3, RI5, RI6, SL3. The activities focus on theme, author’s purpose, rhetorical devices, argumentative appeals, and speaking and listening standards. Students will examine how the argumentative appeal is revealed and developed in the commercial. The activities include a teacher answer key to assist you in your guided feedback to students. The zipped folder also includes a blank copy of the analysis document that can be modified and printed. The video for each commercial is embedded on each Word document so that you do not have to look for the commercial. The video is in a standard AVI format so that it can be played on most computers, and teachers who cannot access YouTube at work can still show the video to their classes. Wherever applicable, a link to a YouTube version of the commercial is provided. As students view and analyze the author’s use of argumentative appeals, rhetorical devices, and establishment of purpose, students will become critical viewers and thinkers. Students will answer the following questions for each of the 10 commercials:
1. What type of argumentative appeal is reflected in this commercial/print advertisement?
2. What evidence from the commercial/print advertisement can you cite to illustrate how the argumentative appeal is developed?
3. Why was the argumentative appeal that the commercial/print advertisement used the most effective method of targeting its intended audience and selling its product?
4. Does the commercial/print advertisement include any rhetorical devices such as allusions, sarcasm, repetition, etc.?
5. What is the tone of the commercial/print advertisement? How is it developed?
6. What, if any, logical errors or fallacies do the makers of the commercial/print advertisement make? What do they incorrectly assume about their audience and/or its interests?
7. What is the product maker's purpose for creating the advertisement?
8. Are there any potential inaccuracies or biases that you can identify in the commercial/print advertisement? How does the maker of the product use syntax (word choice) to express their bias and promote a particular point of view about its product to the audience?
9. Who is the target audience (gender, age) for this product? In what type of magazine or during what type of television program would this commercial/print advertisement be featured?


10 Common Core Logos, Ethos, and Pathos in Commercials Activities by Dr. Joel C. Boyce is licensed under a Creative Commons Attribution 4.0 International License.

Make sure you follow my store for future releases and future sales!
Follow my store!!

Check out the other products that I have available that use popular commercials to teach dramatic and situational irony, argumentative appeals (logos, ethos, pathos), figurative language, and idioms.


8 Common Core Activities for Figurative Language in Commercials w/Answer Key

1 FREE Common Core Activity for Figurative Language in Commercials w/Answer Key

1 FREE Common Core Activity for Idioms in Commercials w/Answer Key

6 Common Core Activities for Idioms in Commercials w/Answer Key

FREE Common Core Activity w/Answer Key for Situational Irony in Commercials!!

8 Common Core Activities for Dramatic and Situational Irony in Commercials

FREE Common Core Activity w/Answers for Logos, Ethos, Pathos in Commercials!!

10 Common Core Activities for Logos, Ethos, and Pathos in Commercials
Total Pages
12
Answer Key
Included
Teaching Duration
3 Weeks

Average Ratings

3.9
Overall Quality:
3.9
Accuracy:
3.9
Practicality:
3.9
Thoroughness:
3.9
Creativity:
3.9
Clarity:
3.9
Total:
19 ratings
COMMENTS AND RATINGS:
Please log in to post a question.
PRODUCT QUESTIONS AND ANSWERS:
$10.00
Digital Download
ADD ONE TO CART
User Rating: 3.9/4.0
 (268 Followers)
$10.00
Digital Download
ADD ONE TO CART
10 Common Core Activities for Logos, Ethos, and Pathos in