Students apply the marketing mix and functions of marketing in scenario application-based questions. This resource contains 10 application questions. The marketing mix (4 P's) are covered in the first 5 slides and the 7 functions of marketing are covered in the last 5 slides.
This resource is easily EDITABLE in Microsoft PowerPoint. Suggested answers are provided and show up with the animation feature or are in the notes section of the PowerPoint. This activity is perfect for Introduction to Business and Marketing or Marketing I. I have individual marker boards in my class and like to have students answer the questions in this activity on their dry erase board. After students have had time to answer the question we discuss each question as a class. Alternatively, you could also have students answer the questions on notebook paper or discuss in small groups and report each answer back to the class.
This activity is very versatile and ready to implement in your classroom.
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