11 (Real-World) Business Case Study Reading Comprehension Quizzes

11 (Real-World) Business Case Study Reading Comprehension Quizzes
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1 MB|24 pages
Product Description
This product includes 11 quizzes with ACT-style reading comprehension questions. Each quiz has 5 multiple choice questions. The second page of each quiz contains the answer key. I use this resource with my Introduction to Business and Marketing course, but these quizzes could be used with many different business courses. This product is a great way to integrate real-world business concepts into the classroom and to check for understanding with reading comprehension questions. Article length varies. I typically allow 20-30 minutes of class time for each reading and quiz. Feel free to check out the articles selected before purchasing the quizzes.

Please see the preview for a sample quiz. Also contained in this file is a teacher guide with article links and the topics covered in each article.

Topics covered include:
Interview Skills
Social Media Marketing
International Business
Advertising Campaign
Marketing (Product Development)
Supply and Demand
Business Cycle

**Articles are not included. I do not own the articles, but they are available online at the following links:
5 Best Things to Say in an Interview
Dove Ad Makeover
Going Global 
How Acura Built Its New TV Campaign for Mobile 
How to Pitch Anything in Two Minutes
Top Complaints from Employees About Their Leaders
Triangle Shirtwaist Factory Fire
When Sugar Isn't Enough
Inside Zappos
Bouncing Back from the Great Recession
East Coast Faces Gas Shortages, Price Hikes After Pipeline Leak

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Total Pages
24 pages
Answer Key
Teaching Duration
1 Semester
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