When learning about heightened consumerism in 1920s Americas, students learn the "Advertising's 15 Basic Appeals" by Jib Fowles. They analyze advertisements from the 1920s and use a chart to examine which of the 15 appeals are reflected in the ad.
This assignment is an excellent way for students to student the effect of consumerism of the 1920s in a critical and relevant way, as these 15 appeals are still used in ads today. For homework, I have students find an ad from today that reflects one of the appeals and compare it to one of the ads looked at in class.
Your purchase includes:
-12 advertisements from the 1920s
-List of "Advertising's 15 Basic Appeals" by Jib Fowles
-Powerpoint that covers history of rising consumerism in the 1920s and slides on the 15 basic appeals with historical and modern day examples