This interactive lecture is designed to introduce the concept of rhetorical analysis to students. Students will be able to understand the rhetorical triangle and how rhetorical choices convey purpose. Lebron James is a focal point of this lesson as students analyze his "Decision" to sign as a free agent with the Miami Heat and how the rhetorical choices made by his marketing team created such a negative reaction. This is a similar lesson to my Intro to Rhetoric Starring Eminem lesson and could be used to intro or reinforce the art of rhetorical analysis. I have used this lesson for AP Language & Composition, but it is easily adaptable for any course that involves a rhetoric component.