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AIDA Strategy- Shark Tank Episode Guide

AIDA Strategy- Shark Tank Episode Guide
Product Description
This product contains a worksheet that can be used with any Shark Tank episode to apply the AIDA strategy. I use this activity when I cover persuasive messages for my Business Communication class. It could also be used with an Advertising or Marketing class.

For this assignment show an episode of Shark Tank, most episodes will work for this assignment. Students then answer questions that analyze the pitch for persuasive methods (AIDA strategy). Students evaluate the effectiveness of the pitch.

The assignment instructions are as follows: For each pitch in the episode observe the organization and effectiveness of the pitch. Use the AIDA strategy to evaluate each pitch. I also require students to use complete sentences for the assignment. You may want to pause the video after each pitch to allow students time to answer all of the questions thoroughly.

Please note that this file does NOT include the Shark Tank episode. Episodes of ABC's The Shark Tank are available for purchase on Amazon.


If you love Shark Tank, save $$$ by purchasing this product as part of the bundle 10 Shark Tank Episode Guides for Any Business Course.


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Total Pages
4 pages
Answer Key
N/A
Teaching Duration
45 minutes
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