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Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan

Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
Ad Logic: Analyzing TV Commercials - PREZI Lesson Plan
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42 MB|57 pages
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Product Description
Ad Logic: Analyzing TV Commercials - Prezi Lesson Plan is a fun, engaging activity for getting students to think about persuasive techniques and to analyze validity of claims, soundness of reasoning, and relevancy of evidence.

I designed this lesson as part of an ongoing unit about persuasive speaking strategies, and what could be a better example of persuasive strategies than a TV commercial? During this one-hour lesson, students will watch several TV commercials, analyzing each one to figure out the persuasive strategies being used. The first half of the lesson uses a guided class discussion to model the analyses we want them to make, and the second half has students analyze commercials on their own by filling out a graphic organizer.

Your students will have a blast with this activity, and you won't have to do any planning because the entire lesson is contained within the PREZI media presentation.

You could use this as a stand-alone lesson, a fun filler activity, or as part of a larger persuasive writing or speaking unit that deals with the use of ETHOS, PATHOS, and LOGOS.

MATERIALS
Included in this FREE download:

* A 50-slide PREZI presentation that includes video clips of thirteen TV commercials and serves as a guide for the entire lesson
* A 4-page student worksheet
* A teacher's guide with lesson instructions, ties to Common Core Standards, and tech instructions for running the PREZI
* An example answer page to illustrate how students should fill in the worksheet

TECH TIPS
The product download will come as a zipped file folder. In order to get the PREZI to play, you must "extract" the files. If you've never done this before, it's very easy. Just right-click on the compressed or zipped folder and click "Extract All."

Remember that you MUST have Flash Player installed on your computer to play a PREZI. And having Flash on Google Chrome doesn't count. Thankfully, it's a free download and a quick, easy installation.

The commercials are links to YouTube videos. So make sure your school internet filter doesn't block YouTube.


Enjoy, and remember to write a review!

Created by Arik Durfee

UPDATE NOTICE:
I changed one of the commercials (the "Mayhem" one, because the link wasn't working anymore.) Everything should be running fine now.
Total Pages
57 pages
Answer Key
N/A
Teaching Duration
1 hour
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Arik Durfee

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