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Advertisement Analysis Mini-Unit: Teaching Logos, Pathos, and Ethos

Advertisement Analysis Mini-Unit: Teaching Logos, Pathos, and Ethos
Advertisement Analysis Mini-Unit: Teaching Logos, Pathos, and Ethos
Advertisement Analysis Mini-Unit: Teaching Logos, Pathos, and Ethos
Advertisement Analysis Mini-Unit: Teaching Logos, Pathos, and Ethos
Advertisement Analysis Mini-Unit: Teaching Logos, Pathos, and Ethos
Advertisement Analysis Mini-Unit: Teaching Logos, Pathos, and Ethos
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63 KB|8 pages
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How critically do your students "read" the media in their environment? Use the following handouts to teach students how to critique advertisements as they would literature, focusing on diction, rhetorical appeals, audience, etc.

This mini-unit includes the following materials: suggested calendar, printable handouts, student-friendly definitions for logos/pathos/ethos, small group advertisement analysis assignment, film note taker for Killing Us Softly III (a 34 minute film on advertisements that can be viewed on Google video), advertisement analysis writing assignment.
Total Pages
8 pages
Answer Key
N/A
Teaching Duration
2 Weeks
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