Advertising Activities, Projects, & Assessments Bundle for High School Business

Advertising Activities, Projects, & Assessments Bundle for High School Business
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3 MB|34 pages
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We live in a world where we are constantly surrounded by advertisements. Whether you're watching TV or YouTube, listening to Pandora or the radio, or even playing with an app on your phone-- ads are everywhere! Educate your students on the types, techniques, and mediums used in advertisements. Shake up some creativity with these fun and engaging activities and projects, then assess your students' learning with the assessment included.

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Create an Ad Using Ad TechniquesLet students get creative with this engaging, digital project. This activity has students select a consumer good that would appeal to one of three target markets (provided) and create an advertisement that illustrates one of the advertising techniques. A list of techniques is provided, but you may need to provide additional instructional content for students to fully understand the techniques listed. This project should be completed using the free website Canva. Students will create an account and select a template to create a magazine, Facebook, or billboard ad. This project can be completed with the Canva app or full website. After creating their ad, there are 7 formative assessment questions for students to answer. This can be completed verbally or written (by having students record answers on a sheet of paper). Also included in this file is a basic rubric to grade the advertisements created with Canva.

Materials Included:
--Microsoft PowerPoint Presentation with list of advertising techniques, project instructions, 3 target market descriptions, 7 formative assessment questions
--Microsoft Word Document with 2 rubrics per page for grading

Types of Advertisements (Activity & Formative Assessment)Advertisements are a constant presence in our daily lives. Whether you're driving down the road, watching TV, or playing with your phone, advertisements are sure to make an appearance. In this activity students will work in groups to identify examples of each type of advertisement from magazines or by using the Internet. Students glue magazine ads to a poster or use a digital board such as Padlet to post ads from the Internet. After the activity have students present their findings and discuss the ads as a class. This product also includes a 6-question formative assessment that uses the strategy of "cubing". For the assessment students roll a dice and based on the number they roll they must answer the question that corresponds. If you don't like this interactive formative assessment activity you could also have the students answer the questions individually on notebook paper.

This product includes a Microsoft PowerPoint Presentation with 6 slides for easy customization. The types of advertising referred to in this activity are: 
Institutional Advertising
Advocacy Advertising
Pioneer Advertising
Competitive Advertising
Comparative Advertising
Reminder Advertising
Reinforcement Advertising

Advantages and Disadvantages of Advertisement MediumsI use this assignment with my Introduction to Business and Marketing course when I cover Advertising. Students will need Internet access to complete the table unless information is provided in direct instruction. This document includes a table for students to fill out as they research the following mediums:

Direct Mail

This assignment also includes a teacher key for the assignment.

Evaluating Advertisements Group ProjectIn this activity students will analyze and evaluate advertisements. This product includes a worksheet and advertisement assignments for students to use. This project provides 10 groups with 3 different types of ads each. Students will then work in their groups to complete the questions for each ad assigned to their group.

To determine the effectiveness of the ad students will examine:
Advertising media
Type of ad
Techniques of ad
Target market

Internet access is required for the commercials. Depending on your students, you could also have them present their findings and evaluations to the class as an oral project. I use this assignment with my Introduction to Business and Marketing course when I teach Advertising.

You can also use the worksheet provided to evaluate Super Bowl ads. To do this, visit YouTube and play one ad from the most recent Super Bowl at a time. I like to use the I do, We do, You do, modeling technique. Start by thinking aloud to answer each question on the worksheet for the commercial shown. Next have the students work with their shoulder partner to evaluate the second commercial and then discuss the answers together. Finally, have the students watch a third commercial and evaluate it themselves using the worksheet provided.

Advertising Unit Study Guide, Review Game, and TestMake your life easy and instead of writing your own test, purchase this ready to print study guide and test. Topics included: target market, advertising mediums, advertising techniques, and advertising types. Advertising mediums included: newspaper, magazine, billboard, TV, radio, Internet, mobile, social media, and direct mail. Advertising techniques included: Hype, Humor, Sense Appeal, Fear, Testimonial/Endorsement, Claim, Must-Have, Repetitive, and Sweepstakes, Prizes, & Gifts. Advertising types included: Advocacy, Institutional, Product, Pioneer, Competitive (Reminder, Comparative, and Reinforcement).

The test includes true/false, multiple choice, and matching questions. There are a total of 35 questions on the test. The study guide includes 7 open-ended questions. Both the test and study guide have a key. The key for the test is at the end of the test. The key for the study guide is a separate document. All files are in Microsoft PowerPoint for you to make any changes needed to best fit your curriculum. Also included at the end of the study guide key is a link to a Kahoot! game to play with your students to help review.

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Total Pages
34 pages
Answer Key
Teaching Duration
1 Week
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