Advertising Analysis Chart - Form, Language, Audience, Purpose, and Rhetoric

Advertising Analysis Chart - Form, Language, Audience, Purpose, and Rhetoric
Grade Levels
Product Rating
File Type

PDF (Acrobat) Document File

Be sure that you have an application to open this file type before downloading and/or purchasing.

60 KB|1 page
Share
Product Description
This is a chart students can use to break down a range of advertisement elements. Students are provided with a range of prompting questions about the advertisement's:

Form
Audience
Purpose
Language (features)

The second section of the table asks students to consider Aristotle's three Pillars of Persuasion (Ethos, Pathos, Logos - appealing to the heart, the head, and the cred!)

This resource has been designed to work with print media, internet, and television commercials, but is applicable to many other forms of advertising.

I use this sheet to help my students deconstruct the various forms of advertising before they attempt a summative that requires them to select any advertisement, deconstruct it, consider how it uses AIDA, and critically analyse all CFLAP elements, and the use of rhetoric.
Total Pages
1 page
Answer Key
N/A
Teaching Duration
45 minutes
Report this Resource
Loading...
$2.50
Digital Download
More products from Kathryn Pech
Product Thumbnail
Product Thumbnail
Product Thumbnail
Product Thumbnail
Product Thumbnail
Teachers Pay Teachers

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

Learn More

Keep in Touch!

Sign Up