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Marketing is a huge area of business consisting of just about every function needed to operate. Advertising tends to be the part that students know and are very interested in. This project is intended to capitalize on student's excitement to get them thinking about a product or service and market their idea across different media outlets.
This project is intended for 9 weeks, though it can easily be lengthened to an entire semester or condensed as your schedule allows. A general rubric is included.