Advertising Challenge - Develop a Persuasive Advertising Campaign

Advertising Challenge - Develop a Persuasive Advertising Campaign
Advertising Challenge - Develop a Persuasive Advertising Campaign
Advertising Challenge - Develop a Persuasive Advertising Campaign
Advertising Challenge - Develop a Persuasive Advertising Campaign
Advertising Challenge - Develop a Persuasive Advertising Campaign
Advertising Challenge - Develop a Persuasive Advertising Campaign
Advertising Challenge - Develop a Persuasive Advertising Campaign
Advertising Challenge - Develop a Persuasive Advertising Campaign
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Advertising Challenge Group Project Information Packet

Have your students design an advertising campaign for an original product. As an added challenge, distribute objects and have students design a new purpose for a common/seemingly purposeless object (foam packaging peanut, plastic bottle cap, pen cap, etc.).

Students will:
-apply for a patent for a new product (what will the product be used for, who is the target audience, where will the product be sold, etc.)
-create packaging for their product that includes persuasive appeals (ethos, pathos, logos) and informational paragraph that describes the product's uses
-develop a magazine, television, and radio advertisement to be presented to the class

Included in packet:
-project directions/description of requirements
-job descriptions for cooperative groups
-group member evaluation sheets
-grading rubric
Total Pages
5 pages
Answer Key
N/A
Teaching Duration
N/A
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