Advertising Conventions Booklet

Advertising Conventions Booklet
Advertising Conventions Booklet
Advertising Conventions Booklet
Advertising Conventions Booklet
Advertising Conventions Booklet
Advertising Conventions Booklet
Advertising Conventions Booklet
Advertising Conventions Booklet
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427 KB|8 pages
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Product Description

This booklet is a fantastic way to introduce advertising conventions at the beginning of a learning program or at the end for revision.

This resource breaks down the different conventions, giving students a definition, examples and most importantly and explanation on why a text creator would use them. Conventions are broken down in the following order:

- ethos

- pathos

- logos

- target audience

- slogans

- persuasive devices (rhetorical question, exclamation, emotive words/phrases, stats/facts/figures, personal pronouns and high modality)

- body language

- celebrities and spokesperson

- bandwagon

- symbolic codes

- written codes

- audio codes

- technical codes

This can be paired with a fishbone activity, students taking notes themselves or even students making a pamphlet/brochure or informational poster.

Total Pages
8 pages
Answer Key
N/A
Teaching Duration
2 hours
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