This booklet is a fantastic way to introduce advertising conventions at the beginning of a learning program or at the end for revision.
This resource breaks down the different conventions, giving students a definition, examples and most importantly and explanation on why a text creator would use them. Conventions are broken down in the following order:
- target audience
- persuasive devices (rhetorical question, exclamation, emotive words/phrases, stats/facts/figures, personal pronouns and high modality)
- body language
- celebrities and spokesperson
- symbolic codes
- written codes
- audio codes
- technical codes
This can be paired with a fishbone activity, students taking notes themselves or even students making a pamphlet/brochure or informational poster.