Advertising Project - Persuasive Techniques - Rubric included!

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PRODUCT DESCRIPTION

Students design a marketing campaign for a new product. They select three target audiences and customize their ads and commercials to those audiences, using different persuasive techniques. This is a great project for the classroom or a homeschool audience!

I used this over the course of two weeks with 8th graders, but 10th graders could complete it more quickly. You can increase writing demands to fit your needs.

What You Get:
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*Original project description
*Homeschool/independent study version
*Brainstorming worksheet for strategic plan (simple)
*Brainstorming worksheet for strategic plan (complex)
*Student samples
*Original rubric – 100 pts. OR holistic
*Editable rubric – you set the weights and points!

Students work in groups to complete the following project components:
A strategic plan, identifying audiences and targeted appeals
Three ads, one for each audience
Three scripts for commercials or radio spots, one for each audience
Presentation – I had students present all ads and scripts for a 10 min. presentation
Evaluation – each student completes this independently. You specify your own length.

Download the preview to see Student Samples!

Differentiated version:
I originally used this as an alternate assignment. I gave all students a pre-test on persuasive techniques. The four highest scorers were given the option to work on this alternate assignment. The rest of the class completed the following progression:

Persuasive Techniques PPT
Ad Analysis PPT
Logo Project
Commercial Project
Persuasive Techniques Review Game
Persuasive Techniques Quiz

Whole-class version:
Use the modified project description and have all of your students work in small groups for a week. Groups of 3-4 are desirable, since that creates an appropriate amount of work for each student.

Want to combine this with another Persuasive Techniques product for 15-20% savings? Try Persuasive Techniques Pick 2 Bundle to create your own pairing!

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Total Pages
11
Answer Key
Rubric only
Teaching Duration
2 Weeks

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Advertising Project - Persuasive Techniques - Rubric included!
Advertising Project - Persuasive Techniques - Rubric included!
Advertising Project - Persuasive Techniques - Rubric included!
Advertising Project - Persuasive Techniques - Rubric included!