Advertising Techniques: Media Literacy

Advertising Techniques: Media Literacy
Advertising Techniques: Media Literacy
Advertising Techniques: Media Literacy
Advertising Techniques: Media Literacy
Advertising Techniques: Media Literacy
Advertising Techniques: Media Literacy
Advertising Techniques: Media Literacy
Advertising Techniques: Media Literacy
File Type

Zip

(4 MB|39 pages)
Product Rating
4.0
(36 Ratings)
Standards
  • Product Description
  • StandardsNEW

Students will learn 5 basic advertising techniques and analyze television commercials in this media literacy activity as they determine which persuasive techniques were used. Take advantage of that BIG GAME buzz as you help your 4th & 5th grade students critically examine advertising techniques!   

*NOW UPDATED FOR 2020 with new activity pages and web page with 8 commercials from 2019!*

Included:

  • Slide presentation defining 5 advertising techniques with links to video examples
  • Student activity pages for school and an “At Home Challenge”
  • Link to a website with 8 videos to analyze for advertising techniques
  • Additional page of links to 8 videos from 2019
  • Teacher preparation tips, lesson plans, and extension ideas

Teaching duration: The activities cover 2-3 30-45 minute class periods per grade level.  

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Log in to see state-specific standards (only available in the US).
Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.
Total Pages
39 pages
Answer Key
N/A
Teaching Duration
1 Week
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