After learning about a variety of common advertising techniques (scare tactics, happy family, ideal kids, bandwagon, celebrity endorsement, and emotional appeal), I use this file as a review and evaluation of student understanding.
The file includes 8 magazine ads that students will use to identify and discuss the various advertising techniques identified above. some are easy, some will take more thought. Each slide has the answer(s) in the 'notes' section for the teacher to use as an answer key.
The last slide is a matching activity that can be used as another form of review or of evaluation. You can have students complete the matching on the Smartboard, or you can print out the slide to use as a handout.