Advertising Unit Study Guide, Review Game, and Test

Advertising Unit Study Guide, Review Game, and Test
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738 KB|9 pages
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  1. We live in a world where we are constantly surrounded by advertisements. Whether you're watching TV, listening the radio, or even playing with an app on your phone-- ads are everywhere! Educate your students on the types, techniques, and mediums used in advertisements. Shake up some creativity with
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Product Description
Make your life easy and instead of writing your own test, purchase this ready to print study guide and test. Topics included: target market, advertising mediums, advertising techniques, and advertising types. Advertising mediums included: newspaper, magazine, billboard, TV, radio, Internet, mobile, social media, and direct mail. Advertising techniques included: Hype, Humor, Sense Appeal, Fear, Testimonial/Endorsement, Claim, Must-Have, Repetitive, and Sweepstakes, Prizes, & Gifts. Advertising types included: Advocacy, Institutional, Product, Pioneer, Competitive (Reminder, Comparative, and Reinforcement).

The test includes true/false, multiple choice, and matching questions. There are a total of 35 questions on the test. The study guide includes 7 open-ended questions. Both the test and study guide have a key. The key for the test is at the end of the test. The key for the study guide is a separate document. All files are in Microsoft PowerPoint for you to make any changes needed to best fit your curriculum. Also included at the end of the study guide key is a link to a Kahoot! game to play with your students to help review.

SAVE over 20% by purchasing this product as part of the Advertising Bundle. The Advertising Bundle is filled with 6 engaging activities, projects, and assessments.

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Total Pages
9 pages
Answer Key
Teaching Duration
1 hour
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