Make your life easy and instead of writing your own test, purchase this ready to print study guide and test. Topics included: target market, advertising mediums, advertising techniques, and advertising types. Advertising mediums included: newspaper, magazine, billboard, TV, radio, Internet, mobile, social media, and direct mail. Advertising techniques included: Hype, Humor, Sense Appeal, Fear, Testimonial/Endorsement, Claim, Must-Have, Repetitive, and Sweepstakes, Prizes, & Gifts. Advertising types included: Advocacy, Institutional, Product, Pioneer, Competitive (Reminder, Comparative, and Reinforcement).
The test includes true/false, multiple choice, and matching questions. There are a total of 35 questions on the test. The study guide includes 7 open-ended questions. Both the test and study guide have a key. The key for the test is at the end of the test. The key for the study guide is a separate document. All files are in Microsoft PowerPoint for you to make any changes needed to best fit your curriculum. Also included at the end of the study guide key is a link to a Kahoot! game to play with your students to help review.
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