Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports

Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports
Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports
Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports
Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports
Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports
Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports
Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports
Advertising Value Equivalency (AVE) Case of POLISH VOLLE Sports
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Product Description
Advertising Value Equivalency (AVE)
An amount of money that should be spend on traditional forms of advertising to get the same level of exposure of company logo/brand as the level of exposure achieved through engaging in sport sponsorship.

Can be used to evaluate sport sponsorship effectiveness
Total Pages
11 pages
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N/A
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