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13.72 MB | 45 pages
With so many options in Advertising, we need to explore them all and determine which ones will work for our business, its budget and get the attention of our customers. In this workshop we will explore advertising from a marketing perspective, the importance of advertising, how to get our message out and what your message is. What methods you should explore and what the experts say about different techniques.
Advertising is the heart beat of your marketing mix.
It is complete with a 28 page PowerPoint presentation (narrated if you want) and a 15 page workbook to be used with the presentation.