Teach students to critically analyze advertisements with this comprehensive Advertising and the Media Unit complete with Assessment! Ready-to-go printables, lessons, activities, QR Code fun and more!
Teaching children to think critically about advertising is important within our media-saturated society. It seems that advertising is everywhere we look, and this has become even more prevalent with the role that digital media plays in our lives and how easily accessible we are to companies trying to sell us a product.
Although we can’t control the advertisements that our students will be exposed to, we can teach them skills in developing a critical perspective when viewing advertisements in order to understand how they are being persuaded and in turn make informed choices.
Within this product are a wide range of resources to teach children explicit skills in deconstructing advertisements and understanding how companies use persuasive techniques to sell a product.
I have separated this resource into the following sections
♦ What is Advertising, Where do we find it, and What is a Target Audience: Advertisement fact sheets; Introductory activities; Image vs. Advertisement activity; Formative ad design activity; Advertisement scavenger hunt, Magazine search templates; Target Audience activities and Tic-Tac-Toe.
♦ Advertising Techniques: How is color used in Advertising Unrealistic expectations; Logo and Slogan activities; Ethos/Pathos/logos fact sheets, examples and activities including QR Code tasks; “Other Persuasive Techniques” Information sheets, bookmarks and desk mat.
♦ Analysis of Advertisements: Advertisement analysis examples; Analysis template for any ad; Analyzing TV Ads QR Code activity; Sample print advertisements included.
♦ Advertisement Design Tasks: Three mini advertisement design tasks to give students an opportunity to practice techniques – Cereal Box, Drink and Children’s Toy Design Tasks – complete with planning templates and reflection sheets.
♦ Create and Ad Assessment: Product design and Printed Advertisement creation assessment – complete with task sheet, planning printables and rubric.
♦ Reflection Resources: Templates that can be used to encourage student reflection and metacognition through the unit. Includes assessment task reflection template.
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