This lesson plan is quite self-explanatory. The main point being the analysis of an ad. IÂ´ve tried it with 14-year-old students and they really enjoyed it. The lesson follows the ad.Before analysing this ad, you should teach some easy advertising techniques such as: using a celebrity, using humour, using stereotyped ideas, using shock strategies, using pets...etc.
A realy fun way to understand how advertisements work and to make the students go deeper in their analysis