This product is a tool I created to help my students develop their persuasive and creative writing skills. I selected some TV commercials for my students to watch and analyze as one of my introductory lessons. Students watched and listened for a variety of techniques (hook/lead, catch phrase, props, theme, story, character, dialogue, scenery, music, etc.). The students loved the lesson and were really engaged and excited to apply what they learned in their writing. PDF File.