This 6-page document may be used to introduce a unit on persuasion or to reinforce an understanding of persuasive techniques. Aristotle's three types of persuasion (pathos, ethos, logos) and other persuasive strategies are presented in a simple yet fun way and the included examples are accessible for a variety of students. It was originally designed for middle school students, but it could also work with a high school audience.
The packet is designed to be used in conjunction with a corresponding power point entitled "Persuasive Techniques in Advertising" (https://www.teacherspayteachers.com/Product/Persuasive-Techniques-in-Advertising-2711087), which includes links to external resources that may prove useful in completing the various exercises. See my store for a free download of the power point slides.