The three most important words in real estate are “Location, Location, Location”. A similar context could be used for Design. Communication is the most important factor in a successful design.
This chapter will introduce fundamental principles of written forms of communication, verbal forms of communication, and graphic forms of communication. The significance of each will be shown through theory and classroom examples, both of which highlight the challenges and need for good communication skills as the key tools for designers. Without these components, successful designs are not possible.