Atlas Black: The Complete Adventure is the first graphic novel that encompasses key concepts and theories from the management field.
The book is used in conjunction with the Introduction to Management MOOC taught by Professor Jeremy Short - http://management.ou.edu/
Graphic novels are book length works that are targeted toward adult audiences. They are widely read by college students, and in recent years educators have incorporated graphic novels into many university courses like Chemistry, Psychology, History, Physics, Statistics, and ethics — to name a few. Today’s students encounter and thrive on a vast array of stimulation and media input. The Graphic Novel is one way to captivate their attention, and increase understanding of the material covered in the course. Recent research finds graphic novels associated with better direct recall of material than traditional textbooks.
The graphic novel format provides great versatility and can add value as:
A supplement or complementary text for Principles of Management, Organizational Behavior, Strategic Management, and Entrepreneurship courses.
A replacement for a traditional text in an experiential or short course.
A primer on business, management, and entrepreneurship for incoming freshmen within the ‘overview of business’ classes that are offered at many colleges and universities.
Who is Atlas Black anyway?
After a longer than anticipated 5-year engagement in college, Atlas Black is finally about to graduate. Unfortunately, Atlas has no job lined up, and he is facing problems with his landlord. He is just getting over his breakup with Maria, who graduated more than one year ago and is on the fast track with a local accounting firm. Atlas is a good guy with a quick wit, but he has been a bit of a slacker.
It starts with Atlas and his struggle to navigate his college career and plan his new life. With the help of his sidekick (and honors student), David Chan, the witty insights of their local barrista, Tess, his sage management professor, and the mysterious "Black", Atlas will work to fund his college expenses, start a new business, and act as a fledgling entrepreneur, along the way illustrating key concepts from principles of management, organizational behavior, strategic management, and entrepreneurship. In contrast to the often 'dry' descriptive approach of traditional texts, and the superficial cheerleading of the latest "pop management" books, Atlas Black: The Complete Adventure brings concepts to life using a graphic novel format that undergraduates, MBA's, entrepreneurs, and anyone interested in more deeply grasping business is certain to find both educational and entertaining.
Professor Short’s TEDxOU Talk on the value of graphic novels in higher education can be found at the following link - http://tedxtalks.ted.com/video/TEDxOU-Jeremy-Short-Graphic-Tex