Whether you're teaching journalism, a persuasion unit or helping your students with expository composition, this assignment is an excellent way of offering the students to write in an advanced, research-based voice. The assignment calls for a response to a school topic--feel free to adapt to issues related to your specific community--and to address them toward a specific audience (school or community paper, most likely). Students use the Monroe Model for persuasion to help construct their ads and are required to use various stylistic and rhetorical techniques to make their case.
Included: assignment handouts, Monroe Model Instructions, prewriting and editing tasks, rubrics, etc. You'll want to supply some model writing samples, but everything else is here.