B2B Marketing

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8.93 MB   |   47 pages

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This presentation focuses on how to market products and services to organisations. To this end, it examines the buying behaviour of organisations, which must inform the design of the marketing mix aimed at businesses. The presentation then identifies points of difference between B2B and B2C marketing. [PowerPoint file format is available on demand free of charge]
Total Pages
47
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N/A
Teaching Duration
3 hours

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B2B Marketing
B2B Marketing
B2B Marketing
B2B Marketing