Brainstorming a Business: Resort Digital Vision Board

Brainstorming a Business: Resort Digital Vision Board
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838 KB|7 pages
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  1. This product incorporates many aspects of the marketing world including: entrepreneurship, marketing mix, market segmentation, SWOT analysis, economic health, feature/benefit selling, AIDA approach, selling process, customer relationship management, print ads, and digital marketing. This is a semest
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Product Description
Looking for a way to apply course concepts in your Marketing I or Hospitality and Tourism course? This brainstorming activity is the first installment for a semester long or final project business simulation. The simulation will cover key concepts such as the marketing mix, SWOT, economics, selling, and more! For this project I split up the students into groups, however, it can be done individually. My aim at creating this project was to come up with a fun, engaging way for students to apply the concepts learned in class.

In this part of the project students will create their own resort concept. Cut up the resort location and target market starter lists that are provided and have students draw from a cup or basket as a basis for their project. Students will utilize Canva to create a digital vision board for their resort.

This product includes:
-Sample Resort Locations
-Sample Resort Target Market Starters
-Project Instructions
-BASIC Project Grading Rubric (based on 25 points)

SAVE over 20% by purchasing this product as part of the Resort Business Simulation Semester Project.

Thanks for checking out this product. You may also like these other resources for your Marketing I course:

Economic Systems Travel Blog Project
Modes of Transportation Comparison Worksheet for Distribution
Marketing Economic Utilities Cereal Project
Selling Gallery Walk
Total Pages
7 pages
Answer Key
Rubric only
Teaching Duration
40 minutes
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