Brand Building: Positioning Model

Brand Building: Positioning Model
Brand Building: Positioning Model
Brand Building: Positioning Model
Brand Building: Positioning Model
Brand Building: Positioning Model
Brand Building: Positioning Model
Brand Building: Positioning Model
Brand Building: Positioning Model
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# Learning Objectives

1. Explain the concept of branding.
2. Describe models of brand building.
3. Explain the brand positioning model of brand building.
4. Explain the brand positioning process.
5. Assess ways of positioning a brand.
6. Explain the notion of brand repositioning.

A PowerPoint file version of this presentation is available on request.
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Teaching Duration
2 hours
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