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Brand Building: Resonance Model

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# Learning Objectives

1. Construct an understanding of brand resonance.
2. Describe the steps in the brand resonance process.
3. Explain the concept of brand elements.
4. Identify different types of brand elements.
5. Evaluate the uses of brand elements.
6. Describe the criteria for choosing brand elements.

A PowerPoint file version of this presentation is available on request.
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Teaching Duration
2 hours
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