Brand Identity and Positioning

Brand Identity and Positioning
Brand Identity and Positioning
Brand Identity and Positioning
Brand Identity and Positioning
Brand Identity and Positioning
Brand Identity and Positioning
Brand Identity and Positioning
Brand Identity and Positioning
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10 MB|103 pages
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# Learning Objectives

1. Examine the notion of brand identity.
2. Distinguish between brand identity and brand image.
3. Establish the rationale for brand identity.
4. Examine the notion of brand positioning.
5. Establish the rationale for brand positioning.
6. Explore ways of positioning a brand.

A PowerPoint file version of this presentation is available on request.
Total Pages
103 pages
Answer Key
N/A
Teaching Duration
2 hours
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