Brand Launch

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11.4 MB   |   95 pages

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# Learning Objectives

1. Distinguish between product launch and brand launch.
2. Examine different types of brand launch.
3. Evaluate the role of marketing communications in brand launch.

A PowerPoint file version of this presentation is available on request.
Total Pages
95
Answer Key
N/A
Teaching Duration
2 hours

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Brand Launch
Brand Launch
Brand Launch
Brand Launch
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