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Brand Naming

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PDF (Acrobat) Document File

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13 MB|112 pages
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# Learning Objectives

1. Identify different types of brand names.
2. Explain the criteria for good brand names.
3. Explain the concept of brand architecture.
4. Describe types of brand architecture.

A PowerPoint file version of this presentation is available on request.
Total Pages
112
Answer Key
N/A
Teaching Duration
2 hours
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