Brand | Product | Service Positioning

Brand | Product | Service Positioning
Brand | Product | Service Positioning
Brand | Product | Service Positioning
Brand | Product | Service Positioning
Brand | Product | Service Positioning
Brand | Product | Service Positioning
Brand | Product | Service Positioning
Brand | Product | Service Positioning
Subject
Grade Levels
Product Rating
File Type

PDF (Acrobat) Document File

Be sure that you have an application to open this file type before downloading and/or purchasing.

3 MB|30 pages
Share
Product Description
After completing this lesson, learners will be able to develop a positioning statement for a given product, service or brand.

The lesson begins with an exercise on Isklar, a Norwegian maker of bottled mineral water. To tackle the exercise, learners would adopt two roles—initially as the maker and later, the customer of Isklar bottled mineral water.

These two perspectives enable learners to appreciate the importance of crafting a positioning strategy that resonates with target customers, and differentiate offerings from the competition.

The lesson is supported with videos links of Samsung Galaxy S4, Windows 8 tablet and Ambi Pur commercials.
[PowerPoint file format is available on demand free of charge]
Total Pages
30 pages
Answer Key
N/A
Teaching Duration
2 hours
Report this Resource
Loading...
$4.99
Digital Download
avatar

Berlin Asong

11 Followers
Follow
More products from Berlin Asong
Product Thumbnail
$0.00
Product Thumbnail
$0.00
Product Thumbnail
$0.00
Product Thumbnail
$0.00
Product Thumbnail
$0.00
$4.99
Digital Download
Teachers Pay Teachers

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

Learn More

Keep in Touch!

Sign up