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Brilliance Pages - Revitalizing and Marketing Home Economics

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201 KB|10 pages
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The Brilliance Pages is a journal of articles and ideas gleaned from research, reading, and experience to help encourage and inspire great teaching.

Revitalizing Home Economics helps educators refute the arguments favoring elimination of home economics and focus instead on its revitalization. Ideas include embarking on a public relations campaign, building faculty and administrative support, considering a name change, reorganizing home economics classes, encouraging equal education for all students, making the course academic, using community resources, and hiring well-qualified teachers.

Marketing Home Economics helps to determine the kinds of marketing strategies to use to help dispel the misconception that home economics is merely training for homemaking. Four strategies for marketing home economics are suggested. Making the subject relevant to the lives of young people requires innovation in curriculum, student recruitment, enrollment management, and resource management. Strategies to help create a viable, up-to-date curriculum are suggested.
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