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This is my High School Marketing student's FAVORITE project to do each year!
I have my students build a burger for a regional burger brand. They conduct research on the brand and come up with a new product, a presentation pitch on the product and a one page research report with their findings. Some of my students go all out and actually make and bring in their sample!!!
After a week of preparation, my students present their findings to me and a panel of teachers for review. In addition to a grade, the winning group will receive lunch from me from the local burger company. You don't have to do this but I found it to be a HUGE motivator for my students to participate.