This research assignment can be used in any business/economics or microeconomics classroom for students to investigate the background of a company of choice. The beginning of the handout has students research the history of a company, its beginning, its strategies for profitability, and the type of market it is in. The second page has students look up current statistics connected to costs, revenue, and the company's stock value. The final page has students act as if they are the CEO of the company, and write a statement where they convince the public to invest in their company.
I have used this assignment as an in-class and homework assignment for my students. After they research, I have had them share the information in small groups with their classmates during a class.
This activity gives students the choice to learn more about a company of interest, while internalizing the meaning of important economic and business concepts.