A booklet outlining and giving a brief explanation on each of the marketing concepts covered in Business Studies year 11 & 12 Australia. Scaffolded to introduce each concept as part of the marketing process.
Prints well as a folded A4 booklet and a great resource for students to use to study before tests and review before exams.
Match with the 'marketing flashcards' available in my store.
Marketing planning process
Identifying target markets
Marketing mix (4 P's)