Great American Food Truck Project
Part 1: Intro/Mgmt Plan
Part 2: Company Description
Part 3: Industry Overview/Market & Competitive Analysis
Part 4: Product & Service Plan
Part 5: Operation & Org Plan
Part 6: Financial Plan
Part 7: Marketing Plan
Part 8: Growth/Contingency Plan & Executive Summary
Great American Food Truck Episodes with Notes
1. Great American Food Truck Race Season 6 Episodes 1-7
2. Great American Food Truck Race Season 7 Episode 2-5
3. Columbus Food Truck Documentary’s (2)
4. 3 other Food Truck Documentary’s
Food Truck Project Directions:
1. Food Truck Business Plan: This will be completed as a Google Doc and will be developed throughout the project.
A business plan is a written description of a new business venture that describes all aspects of the business.
Remember: 1) All information must be realistic with the exception of your past education/experience that makes you qualified for the job. 2) You are a start-up and will begin with 1 truck.
Your business plan must be well organized and TYPED. You must use complete sentences. It must be in the same order as listed below. All headings should be underlined. You must use Times New Roman with a font size of 11 or 12. Follow along with this sheet and answer each of the below questions with your group. Each heading will have a minimum of 1 paragraph beneath it, however, some sections will be longer.
2. Food Truck Business Concept: This will be completed as a Google Doc (TABLE) and will be developed throughout the project.
Your business concept must be well organized and TYPED. You must use complete sentences. You will add a heading for each section that corresponds to the Project number (for example 1.1, 2.1, etc). You must use Times New Roman with a font size of 11 or 12.
3. Slides Presentation: Each Slide presentation should be completed using Google Slides. Each slide should contain a “heading.”
Project 1.1: Start Up Considerations (Business Concept Draft) SAMPLE
List 3 potential Food Truck “Themes”: What will the main product of the Food Truck center around? This will need to be approved in order to avoid duplication.
Potential Company Names
Location: Where will your Food Truck be based out of?
Location: What types of events/venues will your special event truck serve?
Describe your Food truck “vision” in 2-3 complete sentences
Project 1.2: Written Business Plan (Google Doc) SAMPLE
● Title Page with group member names & name of business
● Management Team Plan
o Why are you and your partners qualified for the job? (You may make up this information, but this is the only part of the project that can be unrealistic.)
o Will you hire consultants, have any partnerships, or an advisory board (somewhere you can go to get advice)?
Project 1.4: Slides: SAMPLE
Slide 1: Intro
1. Title: Company's Name
2. Your Names
Project 1.3: Create a Management Structure/Organizational Chart
Project 2.3: Company Logo: Design your company’s logo using Google Draw.
Project 2.4: Company Business Card (Lucid Press). Must include the following:
Project 2.5: Design your Food Truck (Shared Google Draw Truck):
Project 2.6: Design your Special Events Truck (Shared Google Draw Truck):
Project 2.7 Create a Food Truck Layout (Shared Google Draw Base Layout):
Project: 4.3 Pricing Activity:
Project: 4.4 Menu Creation Food Truck: Lucidpress
Project: 4.5 Menu Creation Special Events:
Project 5.3: Management Function Activity (Share Google Sheet Document):
Project 5.4: Leadership Style Chart Activity
Project: 6.3 Food Truck Financial Management Activity (Shaded Google Doc)
Project 7.3: Sales Promotion Activity: (Flyer)
Project 7.4: Create a Slogan & a Hashtag
Project 7.5: Food Truck Brochure
Project 8.4: Audio Recording (Create Script)
Project 8.5: Social Media Activity
Project 8.6: Food Truck Video Commercial: